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’TechStars’ Debuts on Bloomberg TV on Sept. 13 at 9:00PM

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Press Release Bloomberg Offers a Rare, Behind-the-Scenes Look into What it Really Takes to Launch a Hot New, Innovative Product in Today’s Marketplace; Series Features Fred Wilson of Union Square Ventures, David Tisch and David Cohen of TechStars, and Dennis Crowley of Foursquare NEW YORK -- Across the U.S., a new generation of entrepreneurs is working tirelessly to build the next Google, Apple or Facebook. As investors sift through thousands of pitches and venture capital money keeps pouring in, start-ups are struggling to execute their ideas and locate the money to fund their business dreams and goals. Beginning next Tuesday, Sept. 13 (9:00 PM, ET/PT), Bloomberg Television takes viewers inside one of the world’s most elite tech incubators in the half hour, non-scripted reality series, “TechStars,” to see what it really takes to make it in today’s marketplace. Each week the program documents the high stakes pressure, growing pains and financial rewards of participating in the boot camp for start ups. Bloomberg Television’s board of judges, including TechStars founder David Cohen and New York managing director David Tisch, as well as top venture capitalists, rank the participants and offer praise and no- holds-barred criticism on the founders’ ideas, products and execution. The six companies featured in “TechStars” include: Immersive Labs, Onswipe, To Vie For, Shelby (formerly HomeField), Veri (formerly SocratED), and Nestio (formerly UrbanApt). TechStars mentors include venture capitalist Alan Patricof; Dennis Crowley of Foursquare; Fred Wilson, founder of Union Square Ventures; Gilt Groupe founder Alexandra Wilkis Wilson; Ben Lerer, co-founder and CEO of Thrillist; David Karp, founder of Tumblr; Rob Wiesenthal, Executive Vice President & CFO of Sony Corporation of America, and many more. For the six-part series culminating in a live, hour-long finale on October 18th, Bloomberg Television tracks the first class of New York City-based TechStars entrepreneurs as they work around the clock from a Union Square loft. The program captures the long hours, the tension-filled meetings, creative energy and the breakthrough moments. Along the way, viewers will get to see companies undergo disruptive change and what it really takes to launch a hot new technology successfully. “TechStars is proud to partner with Bloomberg Television to show what it’s really like to be involved in a startup with amazing potential,” said David Cohen, founder and CEO of TechStars. “We think that the show will help demystify what it’s like to be an entrepreneur, a mentor, or an investor in startups that aim to change the world.” “The credit here goes to the entrepreneurs that were part of the first group in TechStars NYC. They came in day one, worked incredibly hard, made challenging decisions and started to build very interesting companies. The progress they made during the program was incredible. To do that all while being filmed, while being on TV, amazing. The show gives a real insight into the challenges the entrepreneurs faced on a daily basis as they started their companies. I’m very excited to watch that all unfold on Bloomberg this fall.” “With the debut of ‘TechStars,’ Bloomberg TV continues to expand our primetime programming and illustrate our commitment to the wave of innovation and technology that is changing the way we live, work and do business,” said Andrew Morse, Head of U.S. Television for Bloomberg. Follow Bloomberg Television on Facebook at Facebook.com/BloombergTelevision, on Twitter @BloombergTV and tweet with us about TechStars using the hashtag #TechStarsBTV. To find the local channel in your area, please go to: http://www.bloomberg.com/tv/shows/. About Bloomberg Television Bloomberg Television, currently available in more than 270 million homes worldwide, reaches some of the world’s most affluent and influential viewers in terms of household income, asset value and education levels. With hubs in New York, London and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets. Programming includes “InsideTrack with Erik Schatzker and Deirdre Bolton” (6-8 AM/ET), “In the Loop with Betty Liu” (8-10 AM/ET),“InBusiness with Margaret Brennan” (10AM-12PM/ET) and “Surveillance Midday” with host Tom Keene (12-1 PM/ET). About Bloomberg Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength--delivering data, news and analytics through innovative technology, quickly and accurately- -is at the core of the Bloomberg Professional service, which provides real time financial information to more than 300,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government and Bloomberg New Energy Finance, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 13,000 people in 185 locations around the world. About TechStars TechStars is a mentorship-driven seed stage investment program. It runs a three month long program in Boston (MA), Boulder (CO), New York City (NY) and Seattle (WA) once each year. Hundreds of companies apply and they only take about ten companies per city. These companies get seed funding, three months of intensive top- notch mentorship, and the chance to pitch to angel investors and venture capitalists at the end of the program. Learn more about TechStars at http://www.TechStars.com. Contact: Jenny Tartikoff, Rubenstein Communications, +1 212-843-8496, jtartikoff@rubenstein.com Heather Resnicoff, Rubenstein Communications, +1 212-843-8497, hresnicoff@rubenstein.com --Bloomberg Press Room #<728521.6697419.2.1.95.14779.2660># -0- Sep/08/2011 13:14 GMT

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