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Weinstein Creates New Label for Multimedia Film Distribution

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Sept. 6 (Bloomberg) -- Weinstein Co., the film studio led by Harvey and Bob Weinstein, created a new label to simultaneously offer movies in digital and traditional media.

The company formed the new unit with Tom Quinn and Jason Janego, former executives of Magnolia Pictures, according to a statement today from New York-based Weinstein. They expect the first release in the first half of 2012.

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To contact the reporter on this story: Michael White in Los Angeles at mwhite8@bloomberg.net

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net