Italy June Advertising Spending: Summary

Sept. 5 (Bloomberg) -- Following is a summary of the June advertising expenditure in Italy as reported by Nielsen Media Research in Milan:

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                              Jan.-June      Jan.-June   YtD Change  YtD Change
                                   2011           2010       Level           %
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                                  --------- Million Euros ---------
Total advertising                 4,541          4,740         -198       -4.2%
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  Television                      2,507          2,629         -122       -4.7%
  Press                           1,104          1,171          -67       -5.7%
    Daily                           673            709          -36       -5.1%
      National                      348            372          -24       -6.4%
      Local                         193            200           -7       -3.7%
      Other                         132            137           -5       -3.7%
    Periodicals                     407            413           -6       -1.5%
  Radio                             227            249          -22       -9.0%
  Outdoor advertising                63             74          -11      -14.5%
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                              Jan.-June      Jan.-June   YtD Change  YtD Change
                                   2011           2010       Level           %
===============================================================================
                                  --------- Million Euros ---------
  Cinema                             20             23           -3      -14.6%
  Internet                          302            265           37       14.1%
===============================================================================
SOURCE: Nielsen Media Research

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net