Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

GM, Toyota Brands Top Customer-Satisfaction Index; BMW Falls

GM, Toyota Brands Top Satisfaction Index
The logo is displayed on a General Motors Co. Cadillac SRX at Don Massey Cadillac dealership in Plymouth, Michigan, U.S. Photographer: Jeff Kowalsky/Bloomberg

General Motors Co.’s Cadillac brand and Toyota Motor Corp.’s namesake division and luxury Lexus line topped the American Customer Satisfaction Index’s annual ranking of automakers.

Toyota was the only non-premium brand in the top five, tying Cadillac and Lexus with 87 on a scale of 100, followed by Ford Motor Co.’s Lincoln and Daimler AG’s Mercedes-Benz with 86. Bayerische Motoren Werke AG was No. 11, receiving an 83, dropping three points to its lowest mark since an 80 in 1997.

The Toyota score is “a surprise,” Claes Fornell, who created the index in 1994, said in a phone interview. “Toyota makes a fair amount of fairly low-priced cars. For them to be that well-received is impressive, especially when you have a company like BMW scoring lower.”

The index is based on interviews with about 70,000 customers annually concerning satisfaction with goods and services. The annual auto rankings, based on data from 5,000 surveys collected during the second quarter, were released today.

The auto industry improved by 1 point to 83, its second-highest mark. Chrysler Group LLC’s Chrysler brand was the lowest-rated nameplate in the survey at 76.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.