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TV Ratings for Bradley’s PGA Championship Win Drop 14%

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Aug. 15 (Bloomberg) -- Keegan Bradley’s three-hole playoff win at the PGA Championship drew a 14 percent lower major-market television rating than the final round a year ago.

The golf season’s final major tournament was seen yesterday on CBS in an average of 4.3 percent of U.S. homes in the top 56 markets, Gerard Caraccioli, a spokesman for the CBS Corp. network, said in an e-mail.

That’s 14 percent lower than the 5.0 major-market rating the tournament got last year, when Germany’s Martin Kaymer won in a playoff at Whistling Straights in Kohler, Wisconsin, beating Bubba Watson.

Bradley, a 25-year-old U.S. PGA Tour rookie who entered the tournament 108th in the Official World Golf Rankings, forced a playoff with fellow American Jason Dufner after making a triple-bogey on the par-3 15th hole at Atlanta Athletic Club. The one-shot win raised Bradley’s ranking to 29th.

Several of the contending golfers yesterday were lesser-known names on the PGA Tour. Bradley, who was 108th in the Official World Golf Ranking heading into the tournament, became the first player since Francis Ouimet in 1913 to win his major-tournament debut in the U.S. Dufner has never won a Tour event, while third-place finisher Anders Hansen of Denmark was ranked 45th.

Tiger Woods, the 14-time major champion and former No. 1-ranked golfer in the world, failed to make the cut for weekend play, and four-time major champion Phil Mickelson tied for 19th.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net.

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.

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