One chases models, one’s a Scientologist, and the other is princely: Leonardo DiCaprio, John Travolta, and Will Smith are the most beloved leading men in America, having appeared in dozens of movies between them. All three score high on the E- and Q-Scores, which measure celebrity and brand appeal. As for why … perhaps it’s their slightly flawed, vulnerable masculinity: Leo will always seem like a boy on a sinking steamship; Travolta tragically lost his son; and Smith is just goofy.

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