July 30 (Bloomberg) -- President Barack Obama is pressing Republicans to change their minds on the debt debate 140 characters at a time.
The president has put his political organization to work on the social network, mobilizing supporters on Twitter Inc. for the Washington wrangling over raising the federal debt ceiling.
With 9.4 million followers, @barackobama, the president’s campaign Twitter feed, is the third most followed on the service, sandwiched between pop music stars Lady Gaga and Justin Bieber and Britney Spears and Katy Perry, according to fanpagelist.com.
As the House of Representatives was heading toward a vote yesterday on a Republican plan to raise the debt ceiling that he already had threatened to veto, Obama went before White House microphones to urge voters to “let your members of Congress know” how they feel. “Make a phone call. Send an e-mail. Tweet,” he said. “Keep the pressure on Washington.”
Over the course of the day, Obama’s campaign aides posted more than 100 Twitter messages giving out the Twitter addresses of more than 230 Republican lawmakers. Obama’s followers were urged to contact the Republicans in support of legislation from the Democratic-controlled Senate to raise the government’s borrowing authority and take a slice out of the deficit.
Obama is not alone in the capital contest of 140 characters or less: House Speaker John Boehner of Ohio, in advance of a House vote today on a Senate plan to raise the debt ceiling, issued this Twitter message: “DOA: @SenatorReid’s bill a non-starter in the House (and the Senate?)”
Loss of Followers
Not everyone was a fan of the president’s message blitz. Obama’s campaign Twitter feed lost 33,243 followers yesterday, according to Twitter Counter, a website that tracks statistics for more than 10 million Twitter users. By 10 a.m. Washington time today, the site had gained 1,336 followers. No Twitter messages had been posted for 15 hours.
“Tweet at your Republican legislators and urge them to support a bipartisan compromise to the debt crisis,” said one Obama campaign message yesterday. “Massachusetts voters: Tweet @USSenScottBrown and ask him to compromise on a balanced deficit solution,” said another.
The House bill passed later in the day solely on the basis of Republican support, 218-210. The Senate later killed it, continuing the impasse in the debt-ceiling debate.
While the directives to contact Republican lawmakers came from Obama’s campaign Twitter account, White House communications director Dan Pfeiffer has been using Twitter for days to engage and debate lawmakers, pundits and voters on the issue.
‘Silly Little Gimmick’
Representative Trent Franks, an Arizona Republican and one of the targets of the Twitter campaign, called the move a “silly little gimmick.” He said Obama should have spent more time engaging directly with House Republicans and putting deficit-cutting specifics on paper.
“I wish the president would tweet us,” Franks said. “He is AWOL in this discussion.”
The Obama campaign’s Twitter blasts set off a series of retaliatory broadcasts.
“President Obama is no Ronald Reagan,” Representative Joe Walsh, an Illinois Republican, said in a Twitter message.
Senator Dan Coats, an Illinois Republican, told his followers in a Twitter message: “Hoosiers: Tweet @BarackObama and ask him what his plan is.”
According to Rachael Horwitz, a spokeswoman for the biggest U.S. microblogging service, San Francisco-based Twitter posts about 200 million messages each day and has more than 200 million registered users.
30.6 Million Users
Twitter Inc. was No. 4 in June in the U.S. among social networks, with 30.6 million users, according to ComScore Inc. That was up 14 percent from the previous month and a 31 percent increase from a year earlier, ComScore said.
“What’s exciting about Twitter is it’s another way to have an ongoing dialogue between many Americans across the country,” said Macon Phillips, the administration’s director of digital strategy, who manages @WhiteHouse, the official White House Twitter page, which has 2,306,503 followers.
Ronald Yaros, a professor of new media and mobile journalism at the University of Maryland in College Park, said as Twitter becomes a mass medium it could play a significant role in mobilizing voters and that how successful Obama is in using it in the debt ceiling debate will be watched by other campaigns.
For the president’s campaign staff and White House advisers, Yaros said, the aim is not only for Obama supporters to mobilize “but that the followers will pass the word and use this as just one stage of the networking process.”
“It’s a very effective, efficient way to get the word out, and to let the network of existing followers be the disciples for, without waiting for the television camera to turn on,” Yaros said.
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