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British Open Honors Memory of Former Champion Seve Ballesteros

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July 13 (Bloomberg) -- British Open organizers are honoring the memory of former champion Seve Ballesteros this week at Royal St. George’s.

Ballesteros, Europe’s most successful golfer, died in May at the age of 54 after a 2 1/2-year battle with a brain tumor. He was the Open champion in 1979, 1984 and 1988.

Players have signed a book of remembrance, which will be given to Ballesteros’s family. Among the other tributes around the Sandwich, England, course are his image on the daily program, an article in the official program, and his silhouette on the grandstands at the 18th green.

“We think that will just remind everyone as to what a great man he was and his connection with the Open,” Peter Dawson, chief executive officer of the Royal and Ancient Golf Club of St. Andrew’s, said at a news conference.

In addition to his three Open championships, Ballesteros won the Masters Tournament twice and captured 87 titles worldwide.

To contact the reporter on this story: Bob Bensch in London at bbensch@bloomberg.net.

To contact the editor responsible for this story: Christopher Elser at celser@bloomberg.net.

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