Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Captain America Teams With Cowboys as Marvel Opens Apparel Line

Captain America Teams With Cowboys
A Marvel Entertainment, LLC t-shirt, made for the Dallas Cowboys football team. Source: Marvel Entertainment LLC via Bloomberg

Captain America is going into business with America’s Team.

Marvel Entertainment LLC, a unit of Walt Disney Co., and the Dallas Cowboys are developing a co-branded apparel line featuring Captain America, Spider-Man, Iron Man and other characters wearing Cowboys’ team colors and logos, the Cowboys and Marvel said in a joint news release.

“We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great superheroes that everyone has grown up with,” Jerry Jones Jr., chief sales and marketing office for the Cowboys, said in a statement.

While the characters will be clad in the Cowboys’ colors and logo, there are no plans to portray individual Dallas players as superheroes, Brett Daniels, a spokesman for the team, said in an e-mail.

Financial terms of the agreement weren’t disclosed.

Captain America, one of more than 8,000 characters in Disney’s library, is featured in a film that will be released later this month. The Cowboys picked up the nickname “America’s Team” during the 1970s, when they won two of their five Super Bowl titles.

Earlier this year, Marvel offered similar apparel lines with the National Basketball Association’s Los Angeles Lakers, New York Knicks and Boston Celtics.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.