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Treasury Wine Surges as Bright Food Said to Consider Bid

Shiraz grapes reach maturity at Treasury Wine Estates's Seppelt vineyard in Great Western, Australia. Photographer: Carla Gottgens/Bloomberg
Shiraz grapes reach maturity at Treasury Wine Estates's Seppelt vineyard in Great Western, Australia. Photographer: Carla Gottgens/Bloomberg

July 4 (Bloomberg) -- Treasury Wine Estates Ltd. rose by a record in Sydney trading as two people familiar with the matter said Bright Food Group Co. is considering making an offer for the world’s second-largest winemaker.

The vintner surged 8.9 percent, the largest gain since Treasury shares began trading May 11. Closely held Bright Food, Shanghai’s biggest food and dairy producer, has had internal talks about a bid for the Melbourne-based maker of Penfolds Grange, said the people, who asked not to be identified because the discussions are private.

Bright Food’s potential interest in Treasury follows a failed offer for 50 percent of French yogurt maker Yoplait SAS and being outbid by Wilmar International Ltd. for CSR Ltd.’s sugar unit. Foster’s Group Ltd., which spun off Treasury in May, last month rejected a A$9.5 billion ($10.2 billion) takeover offer for its brewing business from SABMiller Plc as too low.

“After a few failed attempts in recent months, understanding of the regulatory and business environment as well as management skill is the key for them to succeed this time,” said Wu Zhengwu, an analyst at AJ Securities Co. in Shanghai. “It is a right approach for Bright Food to make overseas acquisitions if it aims to become a global food company.”

Shares Gain

Treasury rose 30 cents to A$3.67 at the 4:10 p.m. close of Sydney trading, giving it a market value of A$2.4 billion.

The company, with brands including Lindemans and Beringer, noted the report of talks at Bright Food and said it has no other unannounced information to explain the share-price gains, according to a stock exchange filing.

Rebecca Smith, a spokeswoman for Treasury, declined to comment beyond the statement. Bright Food is considering Australian wine assets for acquisition, Pan Jianjun, a Shanghai-based spokesman, said by phone July 1.

Treasury is Australia’s largest winemaker and ranks behind only Constellation Brands Inc. in global wine sales. Foster’s spun it off after more than A$2.5 billion of writedowns triggered by a glut of grapes and by gains in the Australian dollar that slashed earnings.

Foster’s rejected an offer worth as much as A$2.7 billion from an unidentified buyout firm for the wine unit in September, saying it “significantly” undervalued the business.

“Any potential buyer has to go in for the long term, as in five years and beyond,” said Theo Maas, who helps manage A$5.4 at Arnhem Investment Management in Sydney. “The two big macro drivers for Treasury, in the currency and wine market itself, haven’t improved.”

Yoplait Bid

Bright Food may raise as much as 6 billion yuan ($928 million) this year selling bonds and listing a unit to fund acquisitions and boost production capacity, Chairman Wang Zongnan said in an interview on April 1.

Wilmar agreed to pay A$1.75 billion in cash and assumed debt for CSR’s sugar unit 12 months ago, beating a conditional offer from Bright that may have been worth as much.

General Mills Inc., the maker of Cheerios cereal, agreed in May to buy a controlling stake in Yoplait for about 810 million euros ($1.18 billion), beating out Bright.

Bright inquired last year about acquiring GNC Holdings Inc., the retailer of vitamins and supplements, before the Pittsburgh-based chain raised $360 million in an initial public offering.

To contact Bloomberg News staff for this story: Robert Fenner in Melbourne at; Michael Wei in Shanghai at

To contact the editor responsible for this story: Dave McCombs at

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