Waitrose Ltd., a U.K. supermarket chain owned by John Lewis Partnership Plc., plans to open 20 ‘Little Waitrose’ convenience stores in the London area by the end of 2012.
The plan follows a successful trial at a shop in South Kensington, which opened in January, and will create as many as 1,000 jobs, the company said today in an e-mailed statement.
“The brand is designed to help shoppers easily differentiate its convenience format from the rest of its core estate,” Waitrose said. “It will become the largest number of branches Waitrose has ever opened in the area in one year since the company’s first shop opened in Acton in 1904.”
The new stores will provide an additional 100,000 square feet of selling space, it said. The company also plans to open two full-size supermarkets in Wimbledon and Stratford and a further five convenience stores by the end of this year, creating 600 more jobs, it said.