Rolls-Royce Drivers Ambivalent About Electric Models, CEO Says

June 2 (Bloomberg) -- Rolls-Royce Motor Cars customers have been ambivalent about potential electric versions of the luxury-auto maker’s vehicles, and hybrid models may be a possibility, Chief Executive Officer Torsten Mueller-Oetvoes said.

Rolls-Royce has been showing customers a one-of-a-kind electric version of its Phantom sedan to gather opinions on whether the automaker should produce such a vehicle. Buyers of the $380,000 Phantom and $245,000 Ghost models often live on the outskirts of major cities and may not accept an electric car’s 100-mile range, Mueller-Oetvoes said in an interview today.

“Let’s wait and see what our customers are telling us, but hybrids have a certain capability to deliver both electric driving combined with a normal combustion engine, and that might be a solution,” he said in Bloomberg’s Chicago bureau.

No customers have approached the Goodwood, England-based automaker to ask for electric versions of the cars, which now feature 12-cylinder engines, Mueller-Oetvoes said.

The automaker, a unit of Munich-based Bayerische Motoren Werke AG, is targeting record sales this year after the smaller Ghost model helped to almost triple global deliveries to 2,711 in 2010.

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