Facebook Inc. founder and Chief Executive Officer Mark Zuckerberg said music, television shows and books will be among the next products to become “social” through the website, the world’s largest social network.
These “media experiences” probably will follow the path of computer games, which have been transformed by the Facebook platform, Zuckerberg said at the EG8 technology forum in Paris. Netflix Inc. has also been talking with Facebook about ways to integrate social-networking tools, he said.
“Listening to music is something people do with their friends,” he said. “Movies, TV, news, books -- those types of things are things I think people just naturally do with their friends. I hope we can play a part in enabling those new companies to get built, and companies that are out there producing this great content to become more social.”
Facebook is expanding into new content areas to lure advertisers and head off challenges from Google Inc., the owner of the world’s largest Internet-search engine. Palo Alto, California-based Facebook may generate more than $2 billion in adjusted earnings this year, buoyed by advertisers such as Coca-Cola Co. and Adidas AG, a person with knowledge of the matter said earlier this month. The site has more than half a billion users.
Path to Consumers
Integrating more content with Facebook would give media companies another path to consumers, who have been harder to reach as their options broaden to include Apple Inc.’s iTunes, Google’s television services, and dedicated online players including Hulu LLC and Netflix.
Netflix, which has begun purchasing the rights to first-run TV shows on its own, is talking with Facebook about how to employ social tools, Zuckerberg said today. Netflix shares jumped $11.87, or 4.8 percent, to a record $259.47 at 4 p.m. New York time on the Nasdaq Stock Market.
Facebook began letting third-party developers offer games on its site in 2007. Since then, social-gaming companies such as Zynga Inc. have become among the largest in the industry.
Zynga, the biggest provider of games on Facebook, is now the second-most valuable U.S. game developer, with a market capitalization of $8.2 billion on the SharesPost Inc. private-company exchange. Zynga’s games include three of the four more popular games on Facebook -- “CityVille,” “FarmVille” and “Texas HoldEm Poker.”
Zuckerberg, 27, also said in Paris that Facebook isn’t working on a service that would open accounts to children under 13, who are currently barred from the site. Such a service could be considered in the future, possibly in conjunction with the development of educational tools, he said.