Bloomberg the Company

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Heineken Said to Be Considering a Bid for Brazil’s Schincariol

Don't Miss Out —
Follow us on:

May 6 (Bloomberg) -- Heineken NV, the world’s third-largest brewer by volume, is considering making an offer for Brazil’s Primo Schincariol Industria de Cervejas e Refrigerantes SA, according to two people familiar with the matter.

Heineken, which sells beers including Amstel, is going through the books of closely held Schincariol, Brazil’s second-largest brewer behind Anheuser-Busch InBev NV, said the people, who declined to be identified as the process is confidential.

Schincariol controls about 11 percent of Brazil’s beer market, according to Nielsen data, while AB InBev has a share of about 70 percent. The brewer is for sale for about $2 billion, the Sunday Times reported last month. Heineken said yesterday it got a 2 billion-euro ($2.9 billion) credit line to refinance debt and back acquisitions.

Amsterdam-based Heineken is among brewers seeking to expand in emerging economies as weak consumer confidence and increasing competition stymie growth in Europe and the U.S. The company bought five breweries in Nigeria and two in Ethiopia this year, and spent 5.3 billion euros buying Fomento Economico Mexicano SAB in April 2010 to expand in Latin America.

Heineken brews beer through a partnership with Cervejarias Kaiser SA in Brazil, the world’s third-largest beer market by volume, according to data from Mintel International.

SABMiller Plc, the world’s second-largest brewer, may also be interested in bidding for Schincariol, the Sunday Times said last month, without saying where it got the information. Nigel Fairbrass, a spokesman for the London-based maker of Grolsch and Peroni, declined to comment today.

Schincariol declined to comment, according to an e-mailed statement from FSB Comunicacoes, a communications company representing the Brazilian beermaker.

To contact the reporter on this story: Clementine Fletcher in London

To contact the editor responsible for this story: Celeste Perri at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.