April 27 (Bloomberg) -- British Sky Broadcasting Group Plc reached a new agreement to broadcast most of the UEFA Champions League soccer matches until summer 2015, while ITV Plc said it retained the rights to show a portion of the games.
BSkyB, the U.K.’s largest pay-TV provider, will show 129 live Champions League matches through its Sky Sports channels, the broadcaster said on its website today. The company will show all live televised matches on Wednesdays, all except the first-choice game on Tuesdays and one game from each semi-final as well as the final.
BSkyB, based in Isleworth, England, is seeking to win more exclusive content to retain customers to its pay-television service. The broadcaster, which has 10 million subscribers, signed a deal last year with Time Warner Inc. to show all new HBO television programs in the U.K. Rupert Murdoch’s News Corp. owns 39 percent of the broadcaster and has offered to buy the rest.
“The UEFA Champions League goes from strength to strength and we look forward to extending our relationship with UEFA,” Barney Francis, managing director of Sky Sports, said in a statement.
ITV, the U.K.’s biggest commercial broadcaster, said it will show 18 live games, the same number as under the previous deal, including shared live coverage of the final and Super Cup.
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