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Jeter Jerseys Are Top-Selling in Major Leagues; Mauer Is Second

March 23 (Bloomberg) -- New York Yankees shortstop Derek Jeter replica jerseys led Major League Baseball in sales last season, followed by Minnesota Twins catcher Joe Mauer and Philadelphia Phillies pitcher Roy Halladay.

Yankees licensed merchandise was the overall top seller in 2010, with the Boston Red Sox second and Philadelphia Phillies third, according to a statement from MLB and the players union. Sales rose 6 percent to a record, the release said. The total figure wasn’t disclosed.

Fourth in jersey sales was Phillies second baseman Chase Utley. Cliff Lee, who played for the Seattle Mariners and Texas Rangers last season and signed with the Phillies in December, was fifth.

Jeter, who is 74 hits away from reaching 3,000 for his career, is an 11-time All-Star and five-time World Series champion. He has spent his entire 17-year career with the Yankees. The 36-year-old shortstop, who wears No. 2, is joined in the top 20 by teammates third baseman Alex Rodriguez at No. 9 and first baseman Mark Teixeira at No. 11.

Players from 11 different clubs and seven of the eight 2010 playoff teams are represented in the 20 most popular jerseys. The Phillies had four players on the list -- Halladay, second baseman Chase Utley, pitcher Cliff Lee and first baseman Ryan Howard -- more than any other team.

Three rookies made the top 20 -- Atlanta Braves outfielder Jason Heyward at No. 12, pitcher Stephen Strasburg of the Washington Nationals at No. 13 and catcher Buster Posey of the defending World Series-champion San Francisco Giants at No. 19.

In licensed merchandise, the Los Angeles Dodgers were third in sales, the Phillies fourth and Chicago Cubs fifth.

To contact the reporter on this story: Eben Novy-Williams in New York

To contact the editor responsible for this story: Michael Sillup at

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