Hulu Web TV Is Pursuing Options for International Expansion

March 23 (Bloomberg) -- Hulu LLC, the Web-television service owned by three of the largest U.S. broadcast networks, is pursuing options to expand in various foreign markets, according to Johannes Larcher, the company’s international head.

“We are going strong on several opportunities internationally,” Larcher said today at the IP&TV conference in London. “The biggest challenge is access to content.” The company wants to expand in markets in Europe, Latin America and Asia, he said.

Hulu is still seeking local content rights from television studios before expanding, Larcher said. “Unless we can see a way to secure that content at reasonable economic terms, then it’s going to be difficult for us.”

Hulu, owned by News Corp.’s Fox, Comcast Corp.’s NBC and Walt Disney Co.’s ABC, obtains most of its TV programming from the broadcast divisions of its owners. The networks also offer shows on their own websites.

The U.S. company, which offers some television shows, including Viacom Inc.’s “The Daily Show with Jon Stewart,” for free and others through subscription, may not set up the same model in different markets, Larcher said.

To contact the reporter on this story: Jonathan Browning in London jbrowning9@bloomberg.net.

To contact the editor responsible for this story: Vidya Root at vroot@bloomberg.net.