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Bloomberg Sports Named One of 10 Most Innovative Companies

Press Release Year-old Division Joins ESPN, Turner Sports, and Livestrong as Trailblazers in Fast Company’s “50 Most Innovative Companies” List NEW YORK -- Fast Company Magazine has named Bloomberg Sports as one of the “Ten Most Innovative Companies in Sports,” honoring the company for its innovation in “crunching the numbers.” The Fast Company list includes hallmark brands like ESPN and Turner Sports, as well as relative newcomers like the athlete preparation company Athletes Performance, and dynamic pricing company Qcue. Bloomberg Sports launched in December 2009, and has created a fun, insightful, state of the art way of analyzing statistics for fans with their “Baseball Front Office” tools for fantasy baseball and their “Decision Maker” tool for fantasy football. Front Office 2011, with a number of new features, recently launched for mobile devices as well as for online use, and is available at Bloombergsports.com, along with apps for the iPhone and iPad platforms. In addition to their fantasy products, Bloomberg Sports provides professional data analytics, scouting and video tools to more than half the Major League Baseball clubs. “We are very pleased to have been honored by Fast Company for the innovative work our team has done in building the best analytic products available for MLB clubs, the media, and for fantasy baseball and football fans,” said Bill Squadron, head of Bloomberg Sports. “In just a year, our sports division has risen to the top of the pack in creating groundbreaking tools for the sports community that are both valuable and fun, and the best is yet to come.” The top ten list included: ESPN, Turner Sports, Livestrong, Fenway Sports Group, Qcue, the Oklahoma City Thunder, Athletes Performance, the Philadelphia Eagles and the equipment manufacturer Bite Tech. The entire piece which is part of Fast Company’s “50 most innovative companies” list can be seen at http://www.fastcompany.com/1738653/the-10-most-innovative- companies-in-sports The Bloomberg Sports Front Office 2011 product suite focuses on translating detailed, data driven calculations into tools that are both quick and easy to use. Their newest mobile product, Front Office 2011 - Draft Kit, is a dynamic fantasy draft kit which updates throughout spring training making sure users are always on top of the latest injuries, news, roster moves and player projections which ensures they have the most decisions right through the start of baseball season. Traditionally draft preparation has required in-depth research across multiple sources, and is often based more on opinion rather than fact. The Front Office product suite however creates its recommendations and rankings based on the user’s fantasy settings tied to their own league, which means tailored advice that will help them win! Bloomberg and their partner Roundarch will also introduce additional mobile applications for in-season use such as Front Office 2011 - Trade Analyzer. Front Office 2011 - Draft Kit is available on iTunes for the iPad or the iPhone. The web-based product is available at www.bloombergsports.com/frontoffice. For more information on Bloomberg Sports, please visit http://www.bloombergsports.com and follow us on Twitter (@BloombergSports) and Facebook. For more information on Bloomberg, please visit http://www.bloomberg.com/about and follow us on Twitter (@BloombergLP) and Facebook. About Bloomberg Sports Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies them to the vast data analysis opportunities in sports. Working with MLB.com and NFL.com, Bloomberg Sports fantasy products give fans the most powerful easy to use resources as they draft and manage their fantasy teams. Additionally, Bloomberg Sports provides a professional product that delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and game preparation. For more details, please visit http://www.bloombergsports.com. About Bloomberg Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg’s media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Contact for Bloomberg: Silvia Alvarez, +1 212-617-3707, salvarez13@bloomberg.net --Bloomberg Press Room #<230299.6846859.2.1.69.30975.2660># -0- Mar/17/2011 19:06 GMT

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