Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

’Avatar’ Director Cameron Urges Studios to Shoot More in 3-D

March 15 (Bloomberg) -- James Cameron, the Oscar-award winning director of blockbuster movies such as “Avatar” and “Titanic,” said having separate production teams for content filmed in 2-D and then converted into 3-D isn’t efficient.

Speaking at the Abu Dhabi Media Summit, Cameron urged studios to film in the more expensive 3-D format. Overall box office revenue has risen because of the higher price of tickets for 3-D films, even as fewer tickets have been sold, he said.

In an on-stage interview with James Murdoch, the head of New Corp.’s European and Asian operations, Cameron said 3-D adds to the value of entertainment, including sporting events and drama. Cameron said he opts to make big-screen films such as 3-D flicks that must be watched in a movie theater.

“I think it will be difficult in a few year’s time for photographers and filmmakers to say that 3-D is too tricky to figure out,” and then the process will become much more mainstream, Cameron said.

Murdoch and Cameron opened the second annual Abu Dhabi Media Summit, which features speakers including Nokia Chief Executive Officer Stephen Elop, Ericsson CEO Hans Vestberg and Google Inc. Chief Business Officer Nikesh Arora.

Avatar is the world’s top-grossing film, having taken about $2.8 billion since its December 2009 release, according to Box Office Mojo, a website for the movie industry.

--Editors: Robert Valpuesta, Simon Thiel.

To contact the reporter on this story: Kristen Schweizer in Abu Dhabi at

To contact the editor responsible for this story: Vidya Root at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.