Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Google’s U.S. Share Falls as Bing Gains, ComScore Says

Don't Miss Out —
Follow us on:

March 11 (Bloomberg) -- Google Inc.’s share of searches in the U.S. market declined in February while that of Microsoft Corp.’s Bing increased, according to research firm ComScore Inc.

Google had 65.4 percent of searches last month, down from 65.6 percent in January, Reston, Virginia-based ComScore said. Microsoft’s Bing search engine had 13.6 percent, up about a half percentage point. Yahoo! Inc.’s share was unchanged at 16.1 percent.

Google, which gets most of its sales from search-engine advertising, is trying to refine the relevance of its results after receiving complaints that some websites game its system to get more prominent placement. Google is rolling out a tool that allows users to hide all listings from sites that they dislike, find offensive or see as low quality, it said in a blog post yesterday.

Last month, Google said it changed the way it carries out Web searches to feature more “high-quality” sites, affecting 12 percent of queries.

Google, based in Mountain View, California, fell $3.59 to $576.71 on the Nasdaq Stock Market at 4 p.m. New York time. Microsoft added 27 cents to $25.68.

To contact the reporter on this story: Brian Womack in San Francisco at Bwomack1@bloomberg.net.

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.