Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

AT&T to Start Selling Amazon’s Kindle E-Reader Next Month

AT&T to Sell Amazpn's Kindle
The Kindle accounted for 5 percent of Amazon's revenue in 2010, according to analyst Aaron Kessler. Source: Amazon via Bloomberg

AT&T Inc., the second-largest U.S. wireless carrier, will begin selling Inc.’s Kindle electronic reader in its 2,200 stores next month, aiming to boost revenue by luring more users to its network.

As the exclusive provider of wireless service for the Kindle in the U.S., AT&T will offer the device beginning March 6 for $189, the same price charged by Amazon. Dallas-based AT&T won’t sell the cheaper Wi-Fi only version of the Kindle.

AT&T is promoting tablets, such as the Apple Inc. iPad, to generate revenue from sources other than mobile-phone contracts. The carrier may collect $3 to $4 a month from Seattle-based Amazon per each Kindle connected to its network, estimates Philip Cusick, a JPMorgan & Chase Co. analyst in New York.

“We believe we should have in our stores devices that we connect, whether it has our brand on it or not,” Glenn Lurie, AT&T’s emerging device president, said in an interview. “We think we’ll sell a few; it helps Amazon, it helps us.”

The Kindle accounted for 5 percent of Amazon’s revenue in 2010, according to Aaron Kessler, an analyst at ThinkEquity LLC. The company may have sold more than 8 million of the devices in 2010, two people familiar with the matter said in December. Amazon doesn’t disclose Kindle sales.

Lurie declined to discuss terms of its agreement with Amazon, including whether AT&T would make money from the sale of the Kindle or how much revenue a connection generates.

AT&T is also the exclusive U.S. network provider for the Barnes & Noble Inc. Nook and Sony Corp. Reader.

Amazon fell $3.95, or 2.2 percent, to $173.29 at 4 p.m. New York time in Nasdaq Stock Market trading. AT&T added 25 cents to $28.38 on the New York Stock Exchange.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.