Bill Murray’s Pro-Am Win Helps Pebble Beach Golf Ratings Rise

Preliminary television ratings for the AT&T Pebble Beach National Pro-Am rose 53 percent over a year earlier as D.A. Points captured his first U.S. PGA Tour title and comedian Bill Murray also finished a winner.

The tournament, televised by CBS Sports, was seen in an average of 2.6 percent of U.S households in the top 56 television markets, Jerry Caraccioli, a spokesman for the CBS Corp. network, said in an e-mail.

The 2010 tournament drew a 1.7 rating as Dustin Johnson won for the second straight year, with the pro-am title going to the team of Paul Goydos and Robert Stuart, an executive for Hertz Global Holdings Inc.

Points, 34, shot a 5-under-par 67 during yesterday’s final round at Pebble Beach Golf Links in Pebble Beach, California, to finish at 15-under-par 271 for the tournament, two shots better than Hunter Mahan.

Points also teamed with the 60-year-old Murray for a two-shot win in the pro-am, which was first hosted in 1937 by singer Bing Crosby. Murray -- who reprised his bumbling greenskeeper character Carl Spackler from the 1980 movie “Caddyshack” on the 18th green -- earned his first win since he started playing and entertaining crowds at the tournament’s 1992 edition.

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