Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Facebook Estimated to Double Advertising This Year to $4 Billion

Don't Miss Out —
Follow us on:
Facebook Estimated to Double Advertising This Year
The Facebook Inc. web page is seen on an Apple iPad. Photographer: Jason Alden/Bloomberg

Jan. 18 (Bloomberg) -- Advertising spending on Facebook Inc. will total $4.05 billion this year, more than double the 2010 figure, according to researcher eMarketer.

Last year “was the year that Facebook firmly established itself as a major force, not only in social network advertising, but all of online advertising,” Debra Aho Williamson, principal analyst at eMarketer, wrote in the upcoming “Worldwide Social Network Ad Spending: 2011 Outlook.”

Facebook has benefitted as brands increasingly turn to the world’s most popular social networking site to reach an audience with leisure time and the patience to sit through brand messages.

The site accounted for 4.7 percent of the $25.8 billion U.S. online ad market last year, eMarketer said. This year, the site will take 7.8 percent of that market as it adds about $1 billion in U.S. ad revenue, the firm said.

At the same time, News Corp.’s MySpace will see ad revenue fall to $184 million in 2011, from $288 million in 2010 and $470 million in 2009, according to eMarketer.

To contact the reporter on this story: Kristen Schweizer in London at kschweizer1@bloomberg.net.

To contact the editor responsible for this story: Vidya Root at vroot@bloomberg.net.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.