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Turkish Airlines Signs Kobe for Ads as It Launches LA Flights

Dec. 14 (Bloomberg) -- Turk Hava Yollari AO, the national carrier known as Turkish Airlines, signed Los Angeles Lakers guard Kobe Bryant as its “global brand ambassador” for the next two years, the company said in a press release today.

Bryant will begin appearing in Turkish Airlines advertisements in the U.S. and Middle East early next year, as the company launches its first non-stop flights to Los Angeles from Istanbul, the company said.

Bryant is the latest high-profile sports signing for Turkish Airlines, which also sponsors the European basketball league and soccer clubs Manchester United in England and FC Barcelona in Spain.

To contact the reporter responsible for this story: Benjamin Harvey at bharvey11@bloomberg.net

To contact the editor responsible for this story: Peter Hirschberg at phirschberg@bloomberg.net.

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