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Facebook Faces Korea Call to Improve Privacy Policies

Dec. 9 (Bloomberg) -- Facebook Inc., owner of the world’s most popular social-networking site, was asked by South Korea’s telecommunications regulator to improve privacy policies to better protect users of the service in the country.

Facebook is “inadequate” in notifying users about how personal information is collected and in getting their consent for its use, the Korea Communications Commission said in a statement yesterday. Should Facebook offer personal information to a third party, it needs to notify users of the purpose and the period in which the details will be used, it said.

Facebook received a letter from the commission and would “welcome a dialogue” with the regulator to discuss privacy practices, according to an e-mailed statement by the Palo Alto, California-based company today.

“Since the beginning of the company, we have continued to adapt our privacy practices to ensure that people have access to simple, easy-to use privacy settings and that our privacy policy is transparent,” Facebook said in the statement.

The commission also asked Facebook, which has about 2.32 million users in South Korea, to submit documentation on how it uses personal information for customized advertising and whether it’s complying with measures to protect personal information.

To contact the reporter on this story: Saeromi Shin in Seoul at sshin15@bloomberg.net.

To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net.

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