Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

U.S. Commerce Chief Wants Standards to Aid Consumer Web Privacy

Don't Miss Out —
Follow us on:

Dec. 7 (Bloomberg) -- The U.S. Commerce Department will propose ways to ensure consumers’ online privacy in a report to be released in coming weeks, Commerce Secretary Gary Locke said.

“There needs to be a baseline of standards and best practices across the industry with clear notice to consumers so that they really understand what’s happening,” Locke said today in an interview at Bloomberg’s office in Washington.

Lawmakers and regulators have begun to focus on Internet privacy, with members of Congress and the Federal Trade Commission considering measures to help consumers avoid having information collected by marketers when they visit Web sites. Such personal data-gathering underpins an online advertising market that may reach $26 billion this year.

Privacy protection is “obviously important” for consumers, Locke said.

“It’s also critical for U.S. businesses, because people’s lack of trust that their information will be safe, or that their personal habits will be kept private, is one of the major hurdles preventing the expansion” of electronic commerce, he said.

Commerce may propose voluntary standards, or “a scheme that Congress may want to look at,” Locke said. He didn’t provide a date for the report’s release.

To contact the reporter on this story: Todd Shields in Washington at tshields3@bloomberg.net

To contact the editor responsible for this story: Allan Holmes at aholmes25@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.