Google Starts Program to Boost Advertising Sales to Exporters

Google Inc. started a service aimed at businesses that sell their products internationally, as the owner of the world’s most popular search engine seeks to boost advertising sales linked to online commerce.

The Google Ads for Global Advertisers site will offer functions including translation and software that help companies find customers in international markets, Google said today in an e-mailed statement.

The tool follows the introduction of services this year to make it easier for small businesses to advertise on Google’s site. The Mountain View, California-based company is also increasing sales from display ads to diversify from its main business of paid-search advertising.

The program will be available in 43 languages, Google said.