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French Senate Votes to Abolish Daytime Ads on State Television

Dec. 5 (Bloomberg) -- The French Senate voted to prohibit all advertising on state-run broadcaster France Televisions, overturning a decision by the lower house of parliament to maintain daytime ads.

The legislative body, in its discussion of a law on public finance, today adopted an amendment that will end all commercials on the broadcaster as of Jan. 1, 2016, the Senate said in a statement on its website. France has already banned advertising on France Televisions after 8 p.m.

The vote demonstrates a desire for “an independent public television, freed of the constraints of commercial financing and the needs of advertisers,” Jacques Legendre, a senator of the governing UMP party who heads the commission for culture, education and communication, said in the statement.

To contact the reporter on this story: Rudy Ruitenberg in Paris at rruitenberg@bloomberg.net.

To contact the editor responsible for this story: Claudia Carpenter at ccarpenter2@bloomberg.net.

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