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Ford to Add Four Models in Taiwan in Next Three Years

Dec. 2 (Bloomberg) -- Ford Motor Co., the second-biggest U.S. automaker, said it will add four vehicle models in Taiwan within the next three years as part of its expansion plan in the Asia-Pacific region.

Ford, which has been assembling vehicles in Taiwan since 1986, boosted sales in the island by 27 percent to 31,530 units in the first 11 months of 2010, the Dearborn, Michigan-based company said in a statement today. Ford didn’t give details of the planned new models.

“With more production coming in the future, we are more optimistic about our growth potential for the business,” Joe Hinrichs, chairman of Ford China, said in a telephone interview. The four new models for Taiwan will be a mix of local production and import, he said without elaboration.

The automaker is expanding in Asia and other emerging markets as economic growth boosts vehicle demand. Ford expects 70 percent of its growth in the next 10 years to come from the Asia-Pacific region and Africa, the company said Sept. 2.

Ford opened 40 dealerships in China on Nov. 25 and plans to add a further 26 by year-end as it aims for record sales in the country, the world’s fastest-growing major economy. China will overtake the U.S. as the biggest economy by 2020, Standard Chartered Plc predicted Nov. 15.

To contact Bloomberg News staff for this story: Tian Ying in Beijing at ytian@bloomberg.net

To contact the editors responsible for this story: Kae Inoue at kinoue@bloomberg.net

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