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Zynga to Offer ‘FarmVille’ Game on Mixi’s Network

Dec. 1 (Bloomberg) -- Zynga Game Network Inc., the biggest maker of games on Facebook Inc., will offer its “FarmVille” title for Mixi Inc.’s social networking service in Japan starting today, President Kenji Kasahara said in Tokyo.

The San Francisco-based company is looking to replicate the success of “FarmVille,” Facebook’s most popular game with more than 50 million users, on Mixi’s social network, Japan’s largest. The game is Zynga’s first introduction of an overseas title in Japan since it entered the market with the acquisition of Unoh Inc. in August.

Mixi’s monthly active users, subscribers who log in at least once a month, have reached 14.5 million, the Tokyo-based company said in November. That compares with Palo Alto, California-based Facebook’s more than 500 million users and 21 million for DeNA Co., Japan’s biggest developer of social games for mobile phones.

Games played on social networks are typically free, with the makers of the titles generating revenue by selling virtual goods such as tractors in “FarmVille.”

To contact the reporter on this story: Pavel Alpeyev in Tokyo at palpeyev@bloomberg.net

To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net

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