Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

EADS Chases ‘Hairy, Audacious Goal’ of $10 Billion U.S. Sales

EADS KC-45 Refueling Aircraft
EADS makes military and civil helicopters, as well as the KC-45 refueling tanker aircraft, which it’s marketing to the Pentagon. Source: EADS North America

Nov. 24 (Bloomberg) -- European Aeronautic, Defence & Space Co. said it is exploring U.S. takeover targets in the $500 million range and will consider servicing military planes to broaden its presence in the world’s biggest defense market.

EADS, based in Paris and Munich, has a goal of winning $10 billion in annual sales in the U.S., not counting sales of commercial Airbus SAS airliners, said Sean O’Keefe, the chief executive of EADS’s North American unit.

“It’s a big, hairy, audacious goal but one I think is attainable,” O’Keefe said in a briefing in the U.S. on Nov. 22.

The Airbus division provides about two thirds of EADS’s $43 billion ($57 billion) annual sales. EADS also makes military and civil helicopters as well as refueling aircraft, which it’s marketing to the Pentagon. Other products include a military transport plane that EADS aims to sell in the U.S. in the next decade.

EADS isn’t “restricting” itself and could pay more for companies than $500 million, said O’Keefe. The company will also pursue expansion without acquisitions, with options to service U.S. military transports and Coast-Guard aircraft and helicopters, which O’Keefe called “natural markets” as EADS already performs such services for aircraft outside the U.S.

“Hitting the service industry is a natural,’ he said. “It’s a very easy fit and one we’re looking at very aggressively for the kind of things we do real well.”

O’Keefe, 54, survived a small-plane crash in August and returned to work in October.

To contact the reporter on this story: Andrea Rothman in Paris at Tony Capaccio at

To contact the editor responsible for this story: Benedikt Kammel at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.