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Bharti’s Zain Kenya Rebrands to Airtel Networks Africa

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Nov. 22 (Bloomberg) -- Bharti Airtel Ltd.’s Kenyan unit will focus on reducing call rates and expanding its customer base after changing its name to Airtel Networks Kenya Ltd. from Zain Kenya, a company official said.

“Airtel brings together all our operations under a single, strong and unique brand to deliver more for our customers by operating as a single brand across Africa,” Jayant Khosla, chief executive officer of Airtel Africa, told reporters today in Nairobi, the capital.

Airtel plans to keep costs down in Kenya by sharing infrastructure with existing players and through its partnerships with service providers including IBM Corp., Huawei Technologies Co. and Nokia Oyj, said Rene Meza, managing director of the Kenyan unit.

“The tariffs will remain low due to lower overall cost of operations as we enjoy economies of scale through these partnerships,” Meza said at the press briefing.

To contact the reporter on this story: Johnstone Ole Turana in Nairobi via Johannesburg at pmrichardson@bloomberg.net.

To contact the editor responsible for this story: Antony Sguazzin in Johannesburg at asguazzin@bloomberg.net

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