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Activision Seeks to Add Console-Game Developers for ‘Diablo 3’

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Nov. 18 (Bloomberg) -- Activision Blizzard Inc., the world’s biggest video-game publisher, said it plans to add developers to its “Diablo 3” team as it considers making a version of the online title for consoles.

“We’re exploring the idea of what it would take to make a possible conversion,” Jay Wilson, Diablo 3’s game director, said today in Busan, South Korea. Activision Blizzard plans to hire three more console-game developers, said Bob Colayco, a spokesman for the Santa Monica, California-based company.

“Diablo 3,” a multiplayer online battle involving wizards and demon hunters, has been developed only for personal computers. The company, controlled by Paris-based Vivendi SA, hasn’t decided when it will start selling the latest installment in the series, Wilson said.

Activision also is seeking approval from the Chinese government to start offering its latest expansion set, or supplement, to the “World of Warcraft” game, Colayco said. The title, the world’s most popular computer game, is operated by NetEase.com Inc. in China.

“The process has started through our partner NetEase,” Colayco said.

To contact the reporter on this story: Jun Yang in Seoul at jyang180@bloomberg.net

To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net.

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