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Comcast Said Close to Naming NBC Team, Showtime’s Greenblatt

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Nov. 12 (Bloomberg) -- Comcast Corp., which is acquiring 51 percent of NBC Universal, plans to announce a new management team for the entertainment company as soon as next week, two people with knowledge of the moves said.

Robert Greenblatt, Showtime’s former programming chief, will oversee NBC entertainment, said the people, who declined to be identified because the decisions aren’t public. Jeff Gaspin, current chairman of entertainment, has been offered a lesser role and hasn’t decided whether to stay, they said.

Comcast Chief Operating Officer Stephen Burke, who will become NBC Universal’s chief executive officer, is putting his imprint on the entertainment company as the new owner prepares to take over from General Electric Co. In September, he told NBC Universal CEO Jeff Zucker he would be out of a job when deal with Philadelphia-based Comcast is completed.

Comcast, the largest U.S. cable company, plans to combine its pay-TV channels with NBC, which also owns broadcast networks, a movie studio and theme parks. The company’s purchase of NBC is awaiting regulatory approval.

Bonnie Hammer, president of cable entertainment and production at NBC Universal, will retain oversight of networks including USA and SyFy, and add Comcast’s E! Entertainment, the people said. Lauren Zalaznick will remain head of NBC’s women-focused Bravo and Oxygen networks, gain NBC’s Spanish-language Telemundo and add Comcast’s Style network, they said.

Rebecca Marks, a spokeswoman for NBC Universal, declined to comment. D’Arcy Rudnay, a spokeswoman for Comcast, declined to comment.

At CBS Corp.’s Showtime, Greenblatt developed shows including “Weeds” and “Dexter.” He left the premium-cable network, a competitor to HBO, in July.

Among those also expected to stay are Dick Ebersol, NBC’s longtime sports chairman; NBC News President Steve Capus, CNBC President Mark Hoffman and Ron Meyer, president of the Universal’s theme parks and movie studio, the people said.

The changes were reported earlier, including at theWrap.com and the Wall Street Journal.

To contact the reporter on this story: Ronald Grover in Los Angeles at Rgorver5@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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