Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Hershey Boosts Earnings Forecast as Ad Spending Rises

Hershey Co. raised its forecast for full-year earnings as it lures more customers through increased advertising.

The forecast is now for earnings excluding some items of $2.52 to $2.56 a share, Hershey said today in a statement. That compares with a previous range of $2.47 to $2.52.

Hershey, led by Chief Executive Officer David West, expects to attract more consumers with new promotional campaigns. The Hershey, Pennsylvania-based confectioner, whose best-selling products include Reese’s peanut butter cups and Kisses, plans to spend 50 percent to 60 percent more on advertising this year, higher than it previously estimated.

Hershey fell $2.10, or 4.1 percent, to $49 at 10:02 a.m. in New York Stock Exchange composite trading. The shares gained 43 percent this year before today.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.