Oct. 12 (Bloomberg) -- Marissa Mayer, Google Inc.’s vice president of search products, is taking a new role overseeing location and local services -- markets the company is counting on to boost sales.
Mayer, who joined in 1999 as the company’s first female engineer, will run an area that’s crucial to users and Google itself, the Mountain View, California-based company said today in an e-mail. Mayer also is joining Google’s operating committee, the company’s senior most management group, according to a person familiar with the matter, who declined to be identified because the move hasn’t been made public.
“Marissa has made an amazing contribution on search over the last decade, and we’re excited about her input in this new area in the decade ahead,” the company said.
Google, owner of the world’s most popular search engine, is putting more focus on local businesses and location services as it looks for areas of growth outside traditional Internet searches. The effort may help the company get more advertising from neighborhood stores and restaurants. More than 90 percent of the company’s revenue comes from online ads.
Mayer designed and developed the company’s search interface and expanded the site to more than 100 languages, according to Google. She has helped introduce more than 100 features and products on the site, including a faster Web search last month called Instant that gives users results as they type in queries.
Mayer’s search duties will be taken on by Udi Manber, vice president of engineering for Web search, according to the person familiar with the change. Manber, a veteran of Yahoo! Inc. and Amazon.com Inc., joined Google in 2006.
Google rose $2.55 to $541.39 at 4 p.m. New York time in Nasdaq Stock Market trading. The shares have dropped 13 percent this year.
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