Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Stolichnaya Signs Accord to Sponsor New Nets Arena in Brooklyn

Don't Miss Out —
Follow us on:

Oct. 8 (Bloomberg) -- Stolichnaya signed a five-year accord to become the official vodka of the Barclays Center, which will be the home of the Russian-owned New Jersey Nets from 2012.

Stolichnaya, owned by the Moscow-based SPI Group, will have exclusive branding around the Brooklyn facility and in the arena’s six bars, an e-mailed statement from Brooklyn Sports & Entertainment said yesterday. Financial terms weren’t disclosed.

“This partnership represents Stoli’s first long-term foray into professional sports,” said Andrey Skurikhin, a partner at SPI Group.

Brooklyn Sports & Entertainment plans to open the venue in 2012 for the Nets, whose purchase by Mikhail Prokhorov was approved by National Basketball Association owners in May.

To contact the reporter on this story: Nancy Kercheval in Washington at nkercheval@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.