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Brazil’s Ronaldo to Start Sports Marketing Company, Estado Says

Sept. 12 (Bloomberg) -- Brazil’s Ronaldo will become chairman and partner of a sports marketing company to be created in 2011, O Estado de S. Paulo reported, citing an interview with the top scorer in World Cup history.

The company, to be called 9ine after his shirt number, is part of WPP Plc, the world’s largest advertising company, the newspaper said, citing the player, whose real name is Ronaldo Luis Nazario de Lima.

Ronaldo, who is a striker for Brazil’s SC Corinthians Paulista, said he’ll “fully dedicate” himself to the company, Estado reported.

Story link: {NSN L8MNB36KLVR5<GO>}

To contact the reporter on this story: {Laura Price} at

To contact the editor responsible for this story: {Helder Marinho} at

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