Jack Wolfskin, the German outdoor-clothing and equipment company known for its paw logo, may be sold by owners Quadriga Capital and the private-equity arm of Barclays Plc, according to four people familiar with the plan.
Morgan Stanley is working with the maker of mountaineering jackets, hiking boots and camping gear to help find a buyer, said two of the people, who declined to be identified because the matter isn’t public.
Jack Wolfskin’s sales rose by 22 percent to 251.4 million euros ($332 million), boosted by rising demand in Europe and Asia. The company, based in Idstein, said in February that it plans to add stores in the U.K. and in Italy and to expand in China and Korea. It will sponsor English soccer club FC Liverpool for the next season, the company said Aug. 2.
Jack Wolfskin spokeswoman Ingola Metz declined to comment. An official at Quadriga in Frankfurt declined to comment. A spokeswoman for the private-equity arm of Barclays in Germany, who asked not to be identified, declined to comment.
Adidas AG, the world’s second-largest sporting-goods maker, expanded into outdoor products this year by selling a new range of 400-euro mountaineering jackets, muscling on The North Face’s turf. The Herzogenaurach, Germany-based company wants to become a leading brand for so-called outdoor performance-sports gear by 2015, Rolf Reinschmidt, the company’s global outdoor division head, said in November.
“We don’t comment on market speculation,” said Katja Schreiber, a spokeswoman for Adidas, today when asked about the possibility of buying Jack Wolfskin.