Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Apple’s Surge May Make It ‘Too Big to Succeed’: Chart of Day

Don't Miss Out —
Follow us on:

June 22 (Bloomberg) -- The 38-fold surge in Apple Inc. shares that drove the iPhone seller past Microsoft Corp.’s market value means the company may be “too big to succeed,” according to research from Rob Arnott.

Research Affiliates LLC found that since 1953, shares of the biggest Standard & Poor’s 500 Index company in an industry trailed the average stock by 2.4 percent a year in the next decade. The CHART OF THE DAY shows the market value of Apple, whose stock rallied to $270.17 yesterday from $7.17 at the end of 2002, passed Redmond, Washington-based Microsoft’s in May following the introduction of the iPad tablet computer.

Apple, based in Cupertino, California, has increased net income seven straight years, following the release of the iPod music player in 2001 and the iPhone in 2007. The IPad came out in April, and Apple is forecast to report record profit of $12.4 billion in the fiscal year ending in September, according to the average of 28 analyst estimates in a Bloomberg survey.

“For investors, ‘top dog’ status is dismayingly unattractive,” wrote Arnott, founder of Newport Beach, California-based Research Affiliates, which oversees about $50 billion. “When you’re No. 1, you have a bright target painted on your back. Competitors are gunning for you. Politicians and pundits are gunning for you. Far from a problem of ‘too big to fail,’ companies can become ‘too big to succeed.’”

Apple’s shares were worth $245.8 billion as of yesterday’s close, compared with $227.4 billion for Microsoft. Apple trails only Exxon Mobil Corp., which at $296.6 billion is the biggest U.S. company.

(To save a copy of the chart, click here.)

To contact the reporter on this story: Rita Nazareth in New York at

To contact the editor responsible for this story: Nick Baker at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.