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Zynga Said to Get $147 Million Softbank Investment

Mark Pincus, founder, president and CEO of Zynga Game Network, speaks at Wired magazine's
Mark Pincus, founder, president and CEO of Zynga Game Network, speaks at Wired magazine's "Disruptive by Design" business conference in New York. Photographer: Peter Foley/Bloomberg

June 15 (Bloomberg) -- Zynga Game Network Inc., the biggest provider of Facebook games, received a 13.5 billion yen ($147 million) investment from Softbank Corp., according to two people familiar with the agreement.

Softbank and Zynga have discussed distributing and jointly promoting games through Softbank’s mobile-phone service in Japan and other countries, said the people, who asked not to be identified because the agreement isn’t public. Dani Dudeck, a spokeswoman for closely-held Zynga, and Takeaki Nukii, a spokesman for Softbank, declined to comment.

The agreement, reported earlier today by Nikkei English News, builds on the $180 million Zynga raised from venture capitalists in December and may help the San Francisco startup expand in Asia.

Softbank fell 0.4 percent to 2,346 yen at 9:24 a.m. on the Tokyo Stock Exchange, while Japan’s benchmark Nikkei 225 Stock Average dropped 0.3 percent.

Zynga expects revenue of more than $450 million this year, two people who have been briefed on its financials said in April. April. Most of its profits come from sales of virtual goods on Facebook Inc.’s service, and the company has recently looked to diversify beyond the social-networking site.

To contact the reporters on this story: Douglas MacMillan in New York at; Yoshinori Eki in Tokyo at

To contact the editors responsible for this story: Tom Giles at; Young-Sam Cho at

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