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Spyker to Double Dealerships by Offering Sports Cars at Saab

Saab dealers to open doors to Spyker sports cars
The Spyker Cars C8 Aileron logo is seen on the hood of the car. Photographer: Jin Lee/Bloomberg

June 2 (Bloomberg) -- Spyker Cars NV, Saab Automobile’s owner, plans to almost double the number of dealers selling its high-end sports cars this year by offering them through Saab outlets, Chief Executive Officer Victor Muller said.

“We are signing up Spyker dealerships left, right and center,” Muller said yesterday in an interview at Saab’s headquarters in Trollhaettan, Sweden.

Spyker intends to boost its dealer network to 60 from 35 in 2010, and to about 90 by the end next year, as Saab dealers open their doors to models such as the C8 Aileron, which can reach 300 kilometers (186 miles) an hour and sells for $214,990 in the U.S., he said.

Spyker bought Saab in February from General Motors Co., completing a 14-month effort by GM to unload the company. The new dealerships will help Spyker, which sold 36 cars last year and has been loss-making since it went public in 2004, to become profitable, Muller said.

The Dutch supercar maker has also started benefiting from lower prices for “generic” parts such as wind screen wiper motors that Saab gets through its higher volumes, Muller said, adding that Spyker plans to tap Saab’s engineering resources.

“Spyker will be profitable in its own right, very much helped by its sister Saab,” Muller said. “It’s wonderful that the company that saved Saab is also benefiting from having done that in its own business.”

To contact the reporters on this story: Ola Kinnander in Stockholm at okinnander@bloomberg.net.

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net

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