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‘Shrek Forever After’ Is Top Movie With $43.3 Million in Sales

May 31 (Bloomberg) -- “Shrek Forever After,” from DreamWorks Animation SKG Inc. and Viacom Inc.’s Paramount Pictures, was the No. 1 movie in the U.S. and Canada for a second straight weekend with $43.3 million in sales.

“Sex and the City 2” opened in second place with $32.1 million for Time Warner Inc.’s Warner Bros., researcher Box-Office said yesterday in an e-mailed statement. “Prince of Persia: The Sands of Time,” from Walt Disney Co., was third in its debut with $30.2 million.

The three-dimensional “Shrek Forever After” is the fourth film in the series about a good-natured ogre, with the first three generating $2.2 billion in worldwide ticket sales, according to Box Office Mojo. The movie is one of 21 three-dimensional films that Hollywood studio plans to release this year.

“‘Shrek’ is No. 1 by default,” said Brandon Gray, president of Box Office Mojo, a research company in Sherman Oaks, California. “It’s not because ‘Shrek’ is doing great business, but simply because these two new movies weren’t up to snuff.”

In “Forever After,” Shrek’s past and friendships are erased after he is lured into an alternate universe. Shrek, who is voiced by Mike Myers, must battle evil forces to rebuild relationships and win back his family. DreamWorks Chief Executive Officer Jeffrey Katzenberg said earlier this month that the movie would be the final installment in the series.

Camel Rides

“Sex and the City 2” is based on the HBO television series about the love lives of four New York women. The first “Sex and the City” movie took in $415.3 million worldwide, according to researcher Box Office Mojo.

In the film, Carrie Bradshaw and friends travel to Abu Dhabi as guests of a wealthy sheik. The movie follows their adventures, including camel rides and a stay at a luxury hotel. The film stars Sarah Jessica Parker, Cynthia Nixon, Kristin Davis and Kim Cattrall.

The movie “received a lot of hype,” Gray said. “But what people forget is that it’s difficult to make a successful sequel to a comedy-and-relationship movie. So, hype aside, ‘Sex and City 2’ is destined to make less than the first movie.”

“Prince of Persia,” based on a video game, stars Jake Gyllenhaal as a prince who must prevent dark forces from obtaining a magical dagger that holds the power to reverse time. Gemma Arterton and Ben Kingsley co-star.

‘Robin Hood’

“Iron Man 2” dropped to fourth place with sales of $16 million. Produced by Disney’s Marvel and distributed by Paramount, the superhero movie has taken in $274.6 million since its May 7 release, said.

“Robin Hood” was fifth with $10.3 million for General Electric Co.’s Universal. The film from director Ridley Scott stars Russell Crowe in the title role.

Weekend sales for the top 12 films fell 14 percent to $145.7 million from $169.8 million a year earlier, said. Year-to-date receipts total $4.25 billion, up 4.8 percent from $4.06 billion. Attendance has fallen 1.6 percent this year.

The following table has figures provided by studios to Los Angeles-based The amounts are based on actual ticket sales for May 28 and May 29 and estimates for yesterday.

Rev. Avg./ Pct. Total Movie (mln) Theaters Theater Chg. (mln) Wks ================================================================ 1 SHREK FOREVER AFTER $43.3 4,367 $9,926 -39 $133.0 2 2 SEX AND THE CITY 2 32.1 3,445 9,325 -- 46.3 1 3 PRINCE OF PERSIA 30.2 3,646 8,275 -- 30.2 1 4 IRON MAN 2 16.0 3,804 4,215 -39 274.6 4 5 ROBIN HOOD 10.3 3,373 3,055 -45 83.0 3 6 LETTERS TO JULIET 5.9 2,825 2,093 -34 36.6 3 7 JUST WRIGHT 2.2 1,195 1,841 -49 18.2 3 8 DATE NIGHT 1.8 1,126 1,554 -40 93.4 8 9 MACGRUBER 1.5 2,546 580 -63 7.1 2 10 HOW TO TRAIN DRAGON 1.0 825 1,242 -46 212.6 10 11 NIGHTMARE ON ELM 0.9 891 971 -63 61.6 5 12 BABIES 0.5 301 1,600 -34 5.9 4

Top 12 Films Grosses

This Week Year Ago Pct.

(mln) (mln) Chg. ===================================

$145.7 $169.8 -14.2

Year-to-date Revenue

2010 2009


(mln) (mln) Chg. ===================================

$4,254 $4,058 4.8

Year-to-date Attendance: -1.6%

To contact the reporters on this story: Michael White in Los Angeles at Lu Wang in New York at

To contact the editors responsible for this story: Anthony Palazzo at

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