May 19 (Bloomberg) -- CBS added two new comedies and three dramas including a remake of “Hawaii Five-O” to its prime-time schedule in an effort to claim a third straight season as the most-watched U.S. television network.
The network is introducing a drama starring Tom Selleck and a comedy with William Shatner, according to an e-mailed statement today. New York-based CBS canceled seven series including “Gary Unmarried” and “The New Adventures of Old Christine” for its September lineup.
CBS is looking to bolster a prime-time lineup that includes eight of the top 10 most-watched scripted shows on network television. The broadcaster is likely to finish the season on May 25 with the most viewers for the second year, said Brad Adgate, director of research at Horizon Media, a New York-based advertising agency.
“The goal every year is to make your schedule stronger and that means clearing out some room,” Kelly Kahl, who oversees CBS’s prime-time schedule, said today at a press conference in New York. “It’s the network circle of life. We have some new shows and we have to say goodbye to old ones.”
“Mike & Molly,” a comedy about a Chicago couple who meet at an Overeaters Anonymous meeting, will air at 9:30 p.m. on Mondays, after “Two and a Half Men,” the highest-rated comedy on network television. An updated version of “Hawaii Five-O” will follow at 10 p.m.
“Hawaii Five-O,” a series that originally aired on CBS for 12 years starting in 1968, stars Alex O’Loughlin as Detective Steve McGarrett, a decorated Naval officer who returns to Oahu to investigate his father’s murder and stays to lead a new task force. Scott Caan plays his partner Danny “Danno” Williams, a newly relocated ex-New Jersey cop.
‘$#*! My Dad Says’
“The Defenders,” a drama featuring Jim Belushi and Jerry O’Connell as Las Vegas defense attorneys, will air at 10 p.m. on Wednesdays, following “Survivor” and “Criminal Minds.”
CBS, controlled by Chairman Sumner Redstone, was unchanged at $14.91 at 4 p.m. in New York Stock Exchange composite trading. The shares have climbed 6.1 percent this year.
Ad sales ahead of the new TV season may jump 20 percent to $8.26 billion from a year ago, when companies cut marketing budgets during the recession, according to Anthony DiClemente, an analyst at Barclays Capital in New York.
CBS canceled “Ghost Whisperer,” “Numb3rs,” “Cold Case,” and first-year series “Miami Medical” and “Accidentally on Purpose.”
“The Big Bang Theory” moves to 8 p.m. on Thursdays, followed at 8:30 p.m. by the new comedy “$#*! My Dad Says.” The show, starring Shatner, is based on the popular Twitter feed by Justin Halpern. CBS is starting a one-hour block of comedy on Thursdays to compete with NBC in the time period.
“There’s a good opportunity for comedy there,” Kahl said. Other comedy shows in the time period “aren’t setting the world on fire,” he said.
CBS is making a push to gain viewers on Fridays, when the network will air “Medium” at 8 p.m., followed by “CSI: New York” at 9 p.m. “Blue Bloods,” a new drama featuring Selleck and Donnie Wahlberg as members of a multigenerational family in New York City law enforcement, will air at 10 p.m.
Later in the season, CBS said it plans to air a spin-off of “Criminal Minds.”
Walt Disney Co.’s ABC yesterday announced six dramas will be added to its schedule next season, the first time since 2004 that the network will be without “Lost.”
General Electric Co.’s NBC said May 16 it’s adding five comedies and seven dramas after the failed experiment with Jay Leno at 10 p.m. News Corp.’s Fox, home of “American Idol,” the most-watched show on television, is adding four comedies and three dramas to its prime-time schedule.
CBS FALL 2010 SCHEDULE (New programs in UPPER CASE; all times ET) MONDAY 8 p.m. How I met Your Mother 8:30 p.m. Rules of Engagement 9 p.m. Two and a Half Men 9:30 p.m. MIKE & MOLLY 10 p.m. HAWAII FIVE-O TUESDAY 8 p.m. NCIS 9 p.m. NCIS: Los Angeles 10 p.m. The Good Wife WEDNESDAY 8 p.m. Survivor: Nicaragua 9 p.m. Criminal Minds 10 p.m. THE DEFENDERS THURSDAY 8 p.m. The Big Bang Theory 8:30 p.m. $#*! MY DAD SAYS 9 p.m. CSI: Crime Scene Investigation 10 p.m. The Mentalist FRIDAY 8 p.m. Medium 9 p.m. CSI: New York 10 p.m. BLUE BLOODS SATURDAY 8 p.m. Crimetime Saturday 9 p.m. Crimetime Saturday 10 p.m. 48 Hours Mystery SUNDAY 7 p.m. 60 Minutes 8 p.m. The Amazing Race 9 p.m. Undercover Boss 10 p.m. CSI: Miami
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