Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Save Big Bucks, Help the Planet, Celebrate Earth Day: Interview

cover art of the DVD
cover art of the DVD "Carbon Nation: With Great Jobs and Less Carbon for All." The film is by Peter Byck. Source: Earth School Education Foundation via Bloomberg

Military Green Hawks save lives and money by spraying desert tents with insulating foam. A Texas farmer creates a wind power commune, revitalizing his town. In California, parolees are trained to install solar panels in their community, and residents now sell power to the utility.

These stories are told in Peter Byck’s new film, “Carbon Nation,” which shows how people across America successfully move to a low carbon economy.

Inspired by Al Gore’s “An Inconvenient Truth,” Byck and his team spent three years traveling around the country, raising money as they went, finding creative energy and land use solutions that are good for the bottom line as well as the planet.

We spoke at Bloomberg world headquarters in New York.

Lundborg: How is your film different?

Byck: A lot of films are designed to scare people: “An Inconvenient Truth” was marketed as a horror movie. We’re trying the opposite -- we focus on solutions since I believe we can do a heck of a lot better.

Lundborg: Your view of sustainability is business friendly?

Byck: If I were a coal company owner, I’d be one of two people. I’d either be the guy fighting to the death to keep what I’ve got. I’m making too much money, things are too good for me.

But there’s another guy, the visionary who says we have a lot of money right now, but this can’t last, so we’d better be doing new things.

Lundborg: It’s not really about global warming?


Byck: It’s not a political documentary. We made this film for everyone, even folks who are not worried about climate change.

You can come at it from so many different positions: energy security, national security, job creation, you can come at it strictly from greed. You wind up doing the exact same things.

Lundborg: It’s good for the bottom line in that green is the new black?

Byck: We did some early interviews at a conference on energy efficiency, where companies like Goldman Sachs, Dow Chemical, Wal-Mart, Exxon, were all talking about how much money they’d saved, and how huge a revenue generator just energy efficiency could be if they could figure out a way to market it.

Lundborg: What’s holding back progress in energy?

Byck: There are a lot of old laws on the books governing utilities, which are now hurting things in a big way.

It’s also a patchwork across the country, so what we need are sweeping executive orders to clear the way for new solutions, just like Roosevelt did during the war.


Lundborg: You think there’s support for that?

Byck: No, I don’t. That’s another reason we made this film. A lot of people think clean energy is anti-business, but a lot of businesses are already doing it.

Lundborg: Right now, as you point out, carbon emissions have no penalty.

Byck: But it’s expensive. There are a lot of hidden costs to putting carbon dioxide into the air, and society pays them.

Lundborg: How much do we waste?

Byck: Experts say 30% of energy is just tossed. It’s not making your beer colder, it’s not making your shower hotter, it’s not making your house cooler in the summer or warmer in the winter.

Lundborg: So who’s against the greening of America?

Byck: There are huge corporate interests that will fight. If you say organic farming is best for sequestering carbon dioxide, land use practices, health, the companies that make genetically modified seeds will fight.

Next Big Step

Of course, big coal and oil will fight this. They’re powerful and they’re talented in moving people’s opinions.

Lundborg: What’s the biggest step we can take to move forward?

Byck: Put a price on carbon emissions. It has to cost money to throw carbon in the air.

Lundborg: How is green power poised to be the next big global industry?

Byck: I’m sure there are new solutions out there, and a large number of insanely smart people are already on it.

Algae, say, may turn out to be a great bio-fuel. We’re all already algae-powered, if you think about it, since the oil and coal we use comes from plant life.

The criterion is that the clean, green products have to perform the same or better, and cost the same or less.

A DVD of the film is available with a donation of $10 or more to the nonprofit foundation:

(The Web site’s unusual tv-suffix comes from Tuvalu. The tiny Pacific island nation is selling access to to raise money as rising sea levels may soon force the Tuvaluans to relocate.)

(Zinta Lundborg is a writer for Bloomberg News. The opinions expressed are her own. This interview was adapted from a longer conversation.)

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.