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Disney’s Film Studio Names Carney New Marketing Chief

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April 21 (Bloomberg) -- Walt Disney Co. named MT Carney president of marketing for its film studio, where she will oversee global advertising and distribution.

Carney will lead campaigns for Disney, Touchstone and Pixar titles in areas including online development, publicity and promotions, Rich Ross, chairman of the Burbank, California-based studio, said today in an e-mailed statement.

Ross reached outside of Hollywood to hire Carney, who founded a New York-based advertising company, Naked NY, in 2006. Disney is cutting costs at its film studio after Dick Cook, the former studio chairman, left in September. Carney is the latest hire by Ross, who has been shuffling management.

Disney’s “Alice in Wonderland” is the highest-grossing movie released in the U.S. this year, with $324.4 million in ticket sales since March 5, according to Box Office Mojo.

The company plans to release “Prince of Persia: The Sands of Time” on May 28 and “Toy Story 3” on June 18, the IMDB Web site said. “Iron Man 2,” from the company’s Marvel film studio, will be in theaters on May 7.

Disney, the world’s biggest media company, fell 7 cents to $36.47 at 1:12 p.m. in New York Stock Exchange composite trading. The stock had gained 13 percent this year before today.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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