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Nintendo U.S. Sales Chief Leaves Video Game Industry

An attendee at the 2010 Game Developers Conference (GDC) plays a game on the Nintendo DSi XL in San Francisco, California, on March 11, 2010. Photographer: Kim White/Bloomberg
An attendee at the 2010 Game Developers Conference (GDC) plays a game on the Nintendo DSi XL in San Francisco, California, on March 11, 2010. Photographer: Kim White/Bloomberg

Sept. 20 (Bloomberg) -- The Nintendo Co. executive leading U.S.-based sales and marketing is leaving to take a job outside the video-game industry.

Executive Vice President Cammie Dunaway’s departure from Nintendo of America is effective Oct. 1, the company said today in an e-mailed statement. Nintendo, the maker of the DS handheld and Wii console, did not name a replacement.

“Her team and the rest of Nintendo of America remain focused on our goal of maintaining the incredible momentum Nintendo enjoys heading into the busy holiday season,” Nintendo of America President Reggie Fils-Aime said in the statement.

Purchases of Microsoft Corp.’s Xbox 360 and Sony Corp.’s PlayStation have been climbing since July, and the companies are offering new products in time for the U.S. holiday season. Sony introduced its Move motion-activated peripherals on Sept. 19, while Microsoft will begin selling a motion-sensing peripheral called Kinect in November.

Kyoto, Japan-based Nintendo, the world’s biggest maker of video-game machines, has seen U.S. sales of its DS handheld fall every month since the company announced plans for a new handheld player by next March. With the Move device, Tokyo-based Sony aims to capture some of the casual-gaming audience that has been Nintendo’s stronghold with the Wii.

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.

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