3M, Hershey’s and many other corporations are setting up places where their customers can visit, check out available technologies, and co-create with company technologists. Why don’t the auto companies try these customer innovation centers out? Why don’t ALL institutions them.
In the wonder discussion over Don Norman’s provocation—technology always leads the way to disruptive innovation—it’s good to look at what companies are doing on the ground to generate innovation. 3M, long-known for its innovation, is bringing together culture and technology, customers and engineers, to make useful new products and services and experiences. Are they disruptive? Who can tell?