I’m off this week for a swing through Asia and Singapore is my first stop. I’ll be speaking at a great Design Thinking Symposium in Singapore on Wednesday.
It’s got an interesting program and the audience promises to be a mix of government, private industry, and local creative folks.
Singapore is pretty much an engineering/technology driven society and my job will be to explain how it will take more than efficiency and technology to prosper in the future. I will try and explain that it will take empathy and the ability to understand real and digital consumer cultures, tools to iterate and visualize concepts, creative methods of generating new options where none existed before and a desire to venture into the unknown rather than rummage in the declining present.
Should be very interesting.