Jessie Scanlon has a great story on Tata’s Innovation Contest, Innovista.

The contest involved answering the following brainteaser by three judges at Innovista:

What’s more innovative: intelligent software designed to automate the buying and selling of telecom minutes; patented technology for unloading soda ash from railroad cars faster, safer, and cheaper; or a rebranding campaign that gained a company synonymous with black tea a 42% share of the fast-growing green tea market?

They were innovation questions from different parts of Tata’s business empire.

What’s the answer?

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